Stationary shopping with digital benefits
Modern approaches integrate digital elements into the physical shopping experience. These might be pre-orders that are directly transferred to the cutting machines in the preparation room, or they might be self-service scales with intelligent product recognition, bakery shelves with automatic stock controls or the self-checkout with a smart validation process.
Positive experiences increase customer connections
From the retail chain to the farm shop, from the butcher's to the cheese shop: those who can provide their customers with a pleasant, worry-free shopping experience will form a stronger connection with them. This applies even more, for example, when customers have installed an app for pre-orders on their smartphones. An advantage for retailers: pre-orders can then be processed when there is time, and all the customers need to do is collect them. Smartphone apps are also valuable customer bonding tools for shopping with self-checkouts.