Stationary shopping with digital benefits
Modern approaches integrate digital elements into the physical shopping experience. They might include pre-orders that are directly transferred to the slicers in the preparation room, or they might be self-service scales with intelligent product recognition, bakery shelves with automatic inventory controls or the self-checkout with a smart validation process.
Positive experiences increase customer connections
From the retail chain to the farmer's market, from the butcher's to the cheese shop: if a merchant is able to provide its customers with a pleasant, worry-free shopping experience, it will form a stronger connection with them. This is even more so the case, for example, if customers have installed an app on their smartphones for pre-ordering. One advantage for retailers: pre-orders can be processed in between when there is time, and all the customers need to do is pick them up. Smartphone apps are also valuable customer bonding tools for shopping with self-checkouts.
