- The company was founded in 2021.
- It has 1 production plant in Hertfordshire.
- 4 employees
Increasing production manifold, without sacrificing quality
The Greek Farmer is not yet one year old and the company is already catapulted into the spotlight. "Aldi's Next Big Thing", is a series on Channel 4 (UK) which sees small food and drink manufacturers pitch new ideas to one of Britain's largest supermarket chains. Julie Ashfield, Managing Director of Corporate Buying at Aldi UK, was impressed by meat specialities made in the traditional Greek way. The Greek Farmer stood out from the competition and won coveted shelf space in the mega discounter's stores. The joy is still immense. "It's an incredible feeling," says Tony Charlambides. "We only entered the market in December 2021, and what we hoped to achieve in the third, fourth or fifth year came true in the first year, thanks to the contract with Aldi. That will give our business a tremendous boost."
Fine and cleanly cut, as if done by hand
The Greek Farmer's aim is to ensure that its meat specialties are perfectly sliced and packaged. But the requirements of a discount retailer cannot be met with hand-cut meat. 15,000 packs had to be produced and delivered to Aldi within just 17 weeks. The Greek Farmer therefore needs a slicer that is capable of cutting large quantities in a short time and without compromise in terms of quality. Tony Charalambides searched for a suitable slicer and finally accepted an invitation from Bizerba for a product demonstration. The main criterion: the machine has to be operational every day.
Cutting without contact and optimal presentation
"Through the demo, we discovered what the various Bizerba machines could do," explains Tony Charlambides. "We had previously looked at other slicers, but none matched the quality of the Bizerba solution, so we chose the VS12 D Automatic slicer."
As Aldi wanted the first large delivery from the new contractual partner immediately after the contract was signed, Bizerba wasted no time. The VS12 D was delivered to The Greek Farmer immediately, the machine was adjusted to the customer's requirements, and thorough employee training was provided. The Greek Farmer was then able to start fulfilling its big dream of occupying shelf space at Aldi, and opening up new perspectives for the company in the British market.
Easy to use and clean
The VS12 D automatic vertical slicer has proven its worth from day one. With its powerful blade drive and its intelligent emotion motor control, it works both precisely and energy-efficiently. It cuts hygienically without contact and, with its automatic storage system, enables optimal presentation of the charcuterie specialties. Its intuitively designed membrane key pad ensures easy operation. The product shape can be easily configured and frequently used shapes can be saved permanently," says Tony Charalambides. "The processing quality is second to none, and the machine is extremely easy to use and clean. I have already recommended Bizerba to other colleagues in the charcuterie industry."
Setting the course for corporate growth
The Greek Farmer aims to conquer the British charcuterie market with its unique Greek-inspired meat and charcuterie specialties. The business may still be small, but thanks to strong partners like Aldi, it is gaining recognition and wants to keep on growing. With a premium slicer such as the VS12 D, The Greek Farmer can significantly increase its production capacity and still deliver the same high quality.
Exceeding expectations
Everyone at The Greek Farmer appreciates the solid build and reliability of the VS12 D. It makes everyday work easier and shortens production and delivery times. This is what makes the partnership with the major discounter Aldi possible.
Tony Charalambides takes stock: "Our automatic vertical slicer has been in operation for about twelve months now, and our expectations have been greatly exceeded. A Bizerba sales representative still visits us regularly, to offer support. To me, that is good customer service."
Let’s count
The Greek Farmer solution
Downloads
Your message is on it’s way
The form was sent successfully
Oops, something went wrong here
An error occurred when sending the form. Please try again