Comeback of the unpackaged trend
The unpackaged market is growing. No wonder, because the advantages of the principle are great, whether in specialized stores or in unpackaged stations in supermarkets.
Environmental benefits
- No resource-intensive production of packaging
- Less packaging waste
- Fewer emissions thanks to lower transport volumes
Consumer benefits
- Desire for sustainable shopping options is fulfilled
- Shoppers only pay for the quantity they actually want
- Less food waste by purchasing the right amount for your needs
Dealer benefits
- Improved image through sustainability
- Tap into new customer groups who buy unpackaged out of conviction
- Savings in storage space and simplified goods management thanks to large containers
Great potential for unpackaged
The willingness to buy unpackaged goods is generally high - what stops many people from doing so is the lack of shopping options. The good news is that modern technology solutions are now on the market that allow retailers to turn the unpackaged principle into a convenient, intuitive shopping experience. It is therefore much easier for retailers to get started with unpackaged today than it was a few years ago.