Stylish Brand Presentation: Bizerba showcases Striking Decorative Labels at the CosmeticBusiness Trade Show

Balingen, Deutschland, 14/05/2024

| Bizerba, a leading provider of labeling solutions, is introducing its premium decorative labels at the prestigious CosmeticBusiness 2024. Under the theme "where beauty starts", the trade show, taking place from the 5th to the 6th of June 2024, brings together cosmetics companies with their suppliers for the development, production, packaging, and marketing of the entire cosmetics product portfolio.

In a world where most purchasing decisions are made spontaneously in front of the supermarket shelf or online, the visual impression plays a crucial role. Here, high-quality decorative labels set new standards and not only strengthen the brand but also give the product the decisive edge in attracting consumer attention.

First Impressions Count

Bizerba's decorative labels take center stage at the CosmeticBusiness trade show. Through the individual combination of paper, adhesives, and finishing techniques, label solutions are created to meet the needs of each customer. Refined details – such as metallic highlights – capture the attention of customers while simultaneously emphasizing the value and exclusivity of the brand.

"There's no second chance for a first impression," emphasizes Carsten Redweik, Sales Director Labels & Consumables at Bizerba Germany. "Our decorative labels are more than just necessary stickers. They represent the first impression your customers get of your products. At the Cosmetic Business trade show, we want to demonstrate how our numerous design options develop maximum appeal on the shelf or online, thus giving you the crucial advantage in attracting attention."

Design Meets the Future

Bizerba's decorative labels are designed with the future of packaging in mind: they combine aesthetics, functionality, and sustainability in unprecedented ways. For example, special paper and film labels made from up to 100% recycled materials give customers the opportunity to use environmentally friendly packaging solutions without compromising on high-quality design and appealing aesthetics.

Tom van Elsacker, Managing Director Business Unit Labels & Consumables, emphasizes the importance of the trade show for Bizerba: "The CosmeticBusiness trade show is not only an opportunity for us to showcase our latest innovations in the labels sector but also a window into the future. As pioneers in our field, it is our goal to continuously push the boundaries of what's possible and set new standards. Participating in this trade show is an important step for us on this journey."

Visitors are cordially invited to visit Booth C20 in Hall 2 at the CosmeticBusiness trade show 2024 to personally experience the groundbreaking decorative labels from Bizerba and be convinced of their quality and versatility.

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A proposito di Bizerba

Bizerba offre ai propri clienti, nei settori della produzione artigianale, del commercio, dell’industria e della logistica, un ventaglio di soluzioni hardware e software unico al mondo, che ruota tutto intorno al peso, la nostra grandezza di riferimento. La nostra offerta comprende prodotti e soluzioni per affettatura, lavorazione, pesatura, cassa, controllo, approntamento merci ed etichettatura. Completano il quadro un’ampia gamma di servizi, che vanno dalla consulenza all’assistenza, dalle etichette e materiali di consumo fino alle nostre soluzioni di noleggio.

Dal 1866 Bizerba ricopre un ruolo di spicco nell’evoluzione delle tecnologie per la determinazione del peso e attualmente è presente in 120 paesi. Il nostro portafoglio clienti spazia da aziende operanti a livello internazionale nei settori del commercio e dell’industria, alla vendita al dettaglio, fino ai panifici e alle macellerie artigianali. La sede principale del gruppo, che conta circa 4500 dipendenti in tutto il mondo ed è sotto la guida della stessa famiglia da 5 generazioni, si trova a Balingen, nel Baden Württemberg. Altri stabilimenti produttivi sono dislocati in Germania, Austria, Italia, Francia, Spagna, Cina e negli Stati Uniti. Bizerba vanta inoltre una rete mondiale di punti vendita e centri di assistenza.