Only the label makes a brand a brand

A label is the most important marketing element for the majority of product packaging. Because it helps consumers find their way around the shelves: they immediately find their favorite brand or notice new products. If consumers then look more closely, the label provides them with all the information they need about the product – from legal aspects to recommendations for use. Last but not least, the label can also support the emotional purchasing decision by conveying a good feeling with its design.  

Take honey, for example. Without a label, it would be a screw-top jar with colorful liquid that could be anything. The label makes it clear that this is a jar of honey. The more elegant the label, the higher the quality of the honey would seem to be, too. A brand is made up of both informative and emotional aspects. This means that only the label makes the brand a brand.

It's quite simple, really: a good label has to adhere well to the product. Of course, in reality it's much more complicated than that. Every label, no matter how inconspicuous, represents a combination of many components that can only achieve effectiveness when acting in tandem. So the right label material has to be selected, as well as the right adhesive. Then the product packaging, labeling machine conditions, transport, warehousing and later the application of the product have to be reviewed under a microscope. Are special certificates required? Are there requirements relating to recycling? When developing the perfect label, all of these questions have to be answered. 

Yes, we'll actually be celebrating 40 years of our label production in 2023. Statistically, every single European may have already held a product with a Bizerba label in their hands. We are proud of that. A lot has happened over the last four decades. In the meantime, we print Bizerba labels at eight sites around the world, some of which are even based on our very own material combinations. We've built up experience in this field over time, always working in close collaboration with our colleagues in the development of our devices. Because a label doesn't simply have to look good and adhere well. It also has to be efficient in its use. And that's exactly what our Bizerba solutions represent: the perfect interplay between device and label. 

The vicinity to our customers is important to us. Our on-site sales specialists support our customers in choosing the right solution. And the network of production sites and numerous sales centers help to keep transport routes short.