Only the label makes a brand a brand

A label is the central marketing element for the majority of product packaging. Because it helps provide guidance on the shelf: consumers will find their favourite brand immediately, or become aware of new products. If consumers then look more closely, the label provides them with all the information they need about the product – from legal aspects to usage recommendations. Last but not least, the label can also support the emotional purchasing decision, by conveying a good feeling with its design.  

Take honey, for example. Without a label, it would be a screw-top jar with colourful liquid that could be anything. The label makes it clear that this is a jar of honey. The more elegant the label is, the higher the value of the honey appears to be too. A brand is made up of both informative and emotional aspects. This means that only the label makes the brand out of a brand.

It's quite simple, really: a good label has to stick well to the product. Of course, it's a lot more complex than that in reality. Every label, no matter how inconspicuous, is a combination of several components that only achieve their effect when working together. So the right label material has to be selected, as well as the right adhesive. Then the product packaging, labelling machine conditions, transport, storage and later use of the product have to go under the microscope. Are special certificates required? Are there requirements with regards to recycling? All these questions have to be answered in order to find the perfect label. 

Yes, we'll actually be celebrating 40 years of our label production in 2023. Statistically, every single European could have already held a product with a Bizerba label in their hands. We are proud of that. A lot has happened over these four decades. In the meantime, we print Bizerba labels at eight sites around the world, some of which are even based on our very own material combinations. We've built up experience in this field over time, always working in close collaboration with our colleagues in developing devices. Because a label doesn't just have to look good and stick well. It also has to be efficient to use. And that's exactly what our Bizerba solutions represent: the perfect interplay of device and label. 

It is important to us to be close to our customers. Our on-site sales specialists will support them in finding the right solution. And the network of production sites and various sales centres help to keep transport routes short.